Skip to content
Product identity checked with care
100% Authentic Products Auto-Replenish & Save Rewards on Every Order Easy 30-Day Returns Free Shipping $50+ HSA / FSA Accepted Professional Care Support

The Brand Edit

The Story of Nuxe

Who founded Nuxe, when it began, and the original idea that shaped the brand.

Founded
1991
Founder
Aliza Jabès
Origin
Paris, France

How it started

Aliza Jabès acquired a small Paris laboratory devoted to natural cosmetology and invested in botanical, formulation, and galenic research.

The original goal

She wanted to unite effective natural-origin care with sensorial pleasure and simplify daily beauty through products that could do more than one job.

How the idea still shows up

Huile Prodigieuse became the clearest expression of that goal: one dry oil designed for face, body, and hair.