How it started
Dermatologist and pharmacist Dr. Howard Murad founded one of the earliest modern doctor-led skin-care brands after years of treating patients.
The original goal
His guiding idea was that “skin care is healthcare,” joining topical formulas with a wider view of hydration, nutrition, movement, and stress.
How the idea still shows up
Murad continues to organize products by concern while presenting skin health as part of overall well-being rather than an isolated cosmetic task.