How it started
Dermatologist Dr. Dennis Gross and Carrie Gross built the brand around a two-step peel inspired by the treatments used in his New York practice.
The original goal
They wanted to make clinical skin-care technology approachable at home, with education and formulas designed for results without unnecessary downtime.
How the idea still shows up
The Alpha Beta Daily Peel remains the clearest expression of that idea, while the range has expanded into LED devices, serums, and daily care.