How it started
Aesop began in Melbourne under hairdresser Dennis Paphitis. The early business grew from a salon setting into a tightly edited collection of skin, hair, and body formulations.
The original goal
Its stated objective has always been to formulate products of the finest quality, selecting both plant-based and laboratory-made ingredients for safety, efficacy, and sensory pleasure.
How the idea still shows up
The same restraint now extends beyond formulas to Aesop’s architecture, packaging, language, and emphasis on intelligent, sustainable design.