How it started
Plastic and reconstructive surgeon Dr. Yannis Alexandrides was looking for a gentler way to support the sensitive skin of his post-surgical patients at 111 Harley Street. With Eva Alexandridis, he developed the healing-serum idea that became 111SKIN.
The original goal
The original goal was to bridge the gap between clinical recovery care and everyday skin care: formulas informed by surgery, but refined for regular use and a luxury experience.
How the idea still shows up
That clinic-to-home idea still defines the brand, from its reparative serum heritage to products inspired by treatments offered at 111 Harley Street.